Challenge and prospect of ethiopian tourism policy. Standardisation is an important principle of rationalisation and requires that buildings be built of standardised components. The past decade has been great for the hospitality industry because it has grown tremendously. Tourism development in the central rift valley, ethiopia.
This study analyzes strategic intervention options that can inform the implementation process of ethiopia s national tourism development policy in an effort to make the sector globally competitive. As tourism grows in ethiopia and more and more international travelers are attracted to the african nation because of its natural wonders and archaeological sites, ethiopia is experiencing the largest tourism economy growth in the world. Sarein, j art arch journal of art and architecture studies jaas 18. Opportunities and challenges of tourism development in the addis ababaupper rift valley corridor tadesse kidanemariam professor, department of geography, edinboro university of pennsylvania, edinboro, usa abstract in spite of a long history of promotion and development, ethiopia s tourism industry is in its initial stages of. Challenge and prospect 0f ethiopian tourism policy yimer ali lecturer, department of department of civic and ethic studies college of social science wolaita sodo university, ethiopia po. Objectives of the study the general objective of the study was to examine the role of the historic route in ethiopian tourism development. Challenges and prospectus of ethiopian tourism industry tekabesintayehusheferahu lecturer in banking and finance department, jimma university, ethiopia. Tourism industry in ethiopia tourism potential is immense. Specific objectives to assess the evolution of the historic route in tourism development plans of ethiopia. Currently, etoa is composed of more than 220 individual tour and travel agency companies that are actively engaged in providing tour and tour operation related services. In 2010 the ministry of culture and tourism was one more at the center of a controversial beauty pageant called miss ethiopia 2010.
The role of tourism in sustainable urban development random sample. I, berhanu zeleke gobaw, declare that challenges and opportunities of development in ethiopia through urbanrural economic linkages urels is my own original work and this work has not submitted before for any other degree at any unisa for another qualification or at any other higher education institution. The government is proving its commitment and willingness to develop tourism through a number of initiatives. Since 2007 miss tourism of the millennium pageant has not been hosted in ethiopia.
The council stated that during the period, the sector supported 2. Objectives as ethiopia is blessed with abundant natural tourist attractions,the primary objective of the study was to clearly asses the challenge and prospect of ethiopian tourism policy. Strategic paths to competitiveness and job creation. The countries impressive tourism potential is truly a land of contrast and extremes, a land of remote and wild place, and of spectacular alpine terrainincluding the. The tourism sector is now a major driver of the maldives economy with a direct contribution of 33% to the gdp excluding sectors linked to tourism the tourism sector contributes to more than 44% of total taxes more than 14,000 people directly employed in the resorts the tourism sector contributes with 80% of foreign exchange earnings 461,000. Challenges and future perspectives for tourism development in. Download all the latest market reports you need on the tourism industry in ethiopia. Ethiopias tourism resources and development request pdf.
Pdf tourism and hospitality in ethiopias development agenda. Ethiopian industry, including both mining and manufacturing, constitutes approximately 12 percent of the gdp, while providing employment for 8 percent of the countrys labor force 1998 est. A lot can be said regarding what the country is endowed for. Compared to other export industries, tourism is 4th, topped only by fuel, chemicals and automotive products unwto, 2011a. It needs to make a big effort to market its potential and develop the measures to support the industry. Tourism in ethiopia dates back to the preaxumite period when the first illustrated travel guides to ethiopia can be found in the friezes of the pyramids and ancient sites of egypt. Ethiopia scores highest tourism growth in the world. Abstract in ethiopia nature, culture and history merge to form a timeless appeal. Official pdf, 124 pages world bank documents world bank group. Tour operation is a process of combining tourism components to create a. With the growth of the number of tourists came the development of hotels to cope with the demand.
These depicted travels to the land of punt, which the egyptians knew was the source of the nile, and where they traded for gold, incense, ivory and slaves. Tourism and the challenges of a sustainable development in kosovo abstract strategic resource of kosovar tourism, is more space with lot of value, so far preserved that in the long run, day by day. Click here to instantly access all the reports, in one place. Literature historical development of tourism in ethiopia. To answer this question, part 1 of this economic update, on recent economic developments and outlook, discusses ethiopia s growth strategy, emphasizing the sustainability of the countrys investmentfocused and exportled growth model. World bank concludes that ssa could be on the cusp of an economic takeoff, much like china was 30 years ago, and india was 20 years ago. Pdf historical survey of tourism industry in ethiopia. The tourism industry is multifaceted and consists of a large variety of tour operators, hotel. Abstract this study focuses on identifying the challenges and prospects of ethiopian tourism industry. Unrest in ethiopia hits tourism travel the guardian. From then until the overthrow of the regime in 1974, the development of tourism showed a remarkable and smooth upward. The ultimate goal is to have ethiopia rank among the top 5 tourism and hospitality destinations in africa. Ethiopian government drafted the tourism development policy in order to maximize benefit and accelerate ethiopian tourism industry from its low stage.
Addis ababa absence of a fullfledged policy framework is keeping the potential and the actual performance of ethiopian tourism sector rather imbalanced. As many research findings on many touristic countries suggests that socio cultural structures have been changing dramatically as a result of tourism. Challenge and prospect of ethiopian tourism policy global journals. The countries impressive tourism potential is truly a land of contrast and extremes, a land of remote and wild. Tourisms contribution to sustainable development geneva, palais des nations, salle xxvi, 1415 march 20 sisay getachew azage advisor to the state minister of culture and tourism, ethiopia ethiopias tourism. Ethiopias sustainable tourism master plan 20152025.
Ethiopia hosts the thirdlargest diplomatic community in the world. The high 5s tourism as a pathway to industrialization, integration. The outbreak of wars, political unrest, famine, and unfavorable economic policy were, perhaps, among the major factors that hindered the growth of tourism in ethiopia. Can ethiopia boost economic growth and eradicate poverty without ruining the very treasure it wants to promote. Fitch solutions ethiopia tourism report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the ethiopia tourism industry. Challenge and prospect of ethiopian tourism policy by yimer ali.
It was around 1960, that the potential of tourism drew the attention of the imperial government authorities. But it is a city which has only three international chain and six internationally branded hotels. Ethiopia s tourism sector showed a steady increase in. Over the past 50 years, the tourism industry has seen steady growth, relatively unaffected in the long term from economic downturns unwto, 2011a. Pdf economic impact of tourism on smallscale tourism.
Using data gathered from the expenditure survey and combining it with immigration data. Banks and financial institutions joining efforts to finance the tourism sector in. Study on the leather footwear industry in ethiopia. Brand strategy and the ethiopia tourism brand manual, which set out the. What are the main challenges for the luxury hotel industry in ethiopia. Because of its advantage being the center of an ancient civilization, the area is endowed with huge historical and archeological. Tourism vca ethiopia final report september 2018 9 as a result, ethiopia is lagging behind other east african destinations that have developed a more competitive tourism industry and attract higher numbers of international tourists. For instance, in 2017 the travel and tourism sector made a decent. Geotourism is a form of natural area tourism that specifically focuses on landscape and geology. Ethiopia tourism everything about tourism in ethiopia. Under haile selassie i reigned 193074, ethiopia s economy enjoyed a modicum of free enterprise.
Ethiopias fragile tourism industry at crucial juncture. The government of ethiopia goe has set in train an initiative to develop the tourism sector in ethiopia. Enhancing private sector and community engagement in. A series of studies on industries in ethiopia embassy of japan. Historical survey of tourism industry in ethiopia and its potential foreconomic development. Ethiopia experienced the highest tourism growth in the world, surpassing the global average growth rate of 3. Challenges and future perspectives for tourism development. Geotourism in afar and the ethiopian rift valley frances williams. Especially after world war ii, tourism, banking, insurance, and transport began to. An analysis of the tourism marketing performance and. This study supports this objective through in depth analysis of the supply and demand sides of the sector and by proposing a focused and viable strategy to grow tourist visitation and revenues whilst supporting the goe poverty reduction goals.
Tourism has been a major source of intercultural and societal ties among hosts and guests. Ethiopia expects 30 billion dollars income from tourism. Ecotourism nabil dabour the strong and sustained rise of tourism activity over the past few decades is one of the most remarkable economic, social and cultural phenomena of our time. May 01, 2014 ethiopia by contrast received just 523,000, putting it in 17th place across the continent. Challenges and opportunities a case study in gondar city, ethiopia. The historic route in ethiopian tourism development ashenafi tafesse university of gondar, ethiopia ashenafi. The ethiopian standards agency esa is the national standards body of ethiopia establishedin 2010 based on regulation no. To the best understanding of the researchers, very few studies have been carried out on eco tourism and challenge s and prospects of tourism industry in ethiopia. Tourism is a featured component of ethiopia s poverty reduction strategy paper prsp, which aims to combat.
Ethiopia then had more to offer than kenya and while both nations have coastlines, spectacular scenery. Objectives as ethiopia is blessed with abundant natural tourist attractions, the primary objective of the study was to clearly asses the challenge and prospect of ethiopian tourism policy. Tourism is one of the key industries driving the current change and tourism could be a transformative tool within this takeoff. The primary data was collected from 501 foreign tourists. Thus, this research intended to uncover emarketing implementation modalities in the tourism businesses of ethiopia.
These depicted travels to the land of punt, which the egyptians knew was the source of the. The production and export of cash crops such as coffee were advanced, and importsubstituting manufactures such as textiles and footwear were established. In this scenario, the key opportunities for the cbi to add value to the tourism value chain in. Prevailing situation of ethiopia s tourism sector since 1965, when.
The historic route in ethiopian tourism development. Ethiopia is a nation where nature, culture and history merge to form history. Industry assessment on tour operators in ethiopia is my own and i would like to. Ethiopia s great potential for tourism development is mentioned everywhere and i do not go into the details in this study. Sustainable tourism master plan 20152025 20 sep 2016 ecas deputy executive secretary, giovanie biha, has handed over ethiopia s tourism master plan to the countrys minister of tourism. Related to this, two studies examined the opportunities and challenges of tourism in addis ababa, ethiopia and rajasthan, india. Ethiopia tourist information and tourism world guides.
Competitive analysis of ethiopias travel and tourism industry. Nov 21, 2014 third only to brussels and washington dc, addis abeba is home to 118 diplomatic missions accredited to both the government in ethiopia, the au and the uneca. Challenges and future perspectives for tourism development in the central rift valley, ethiopia a. Ethiopia s fragile tourism industry at crucial juncture. Although ethiopia has beautiful and interesting wildlife. Tourism s contribution to sustainable development geneva, palais des nations, salle xxvi, 1415 march 20 sisay getachew azage advisor to the state minister of culture and tourism, ethiopia ethiopia s tourism. In this report analyzed the past and the present situation of tourism development in comparison with the potential of. Challenges and opportunities a case study in gondar city, ethiopia biruk, zerihun on. Nov 05, 2008 tourism in ethiopia has always involved features of ecotourism.
Ethiopia tourist information and tourism ethiopia, et, east africa although it is very true to say that ethiopia is a poor african country with little in the way of wealth, it is far from being a wasteland of vast desert areas, and certainly does not continually suffer at the hands of war and famine. People who visit the historic route are, of course, primarily interested in the countrys history and the unusual accomplishments of ethiopians over the millennia. Market research travel and tourism tourism market trends. Pdf tourism and hospitality in ethiopias development. Ethiopian tour operators association etoa is a professional association representing the legally registered tour operators in ethiopia. Instead ethiopia and the ministry face an international cultural boycott by all the top international pageant organisations.
Summary this research studied the crv tourism industry as part of the project ecosystems for. The general objective of the study was to examine the role of the historic route in ethiopian tourism development. Tourism strategies and opportunities in kenya and ethiopia. Ethiopia industry, information about industry in ethiopia. Kauffmann, august 2008 master thesis leisure, tourism and environment, wageningen university, the netherlands 5 ii. Opportunity for investment in ethiopias hospitality. This was the inspiring slogan that defined ethiopia for the past 50 years. Jul 28, 2015 ethiopias tourism industryethiopias tourism industry considering tourism as one of the economic sector came into being in ethiopia very recently. Recently, tourism has been seriously considered in the national. Thus, this paper proposes the importance of developing tourism via micro enterprises and smes with due emphasis towards propoor tourism, designing and implementing appropriate promotion programs and marketing strategies, linking tourism with the broader development agenda by incorporating it into poverty reduction strategy paper as well as. Ethiopias hotel industry needs help to encourage tourism.
Rich heritage in culture and history since the 4th century a. Opportunities and challenges of tourism development. Ministry is working strenuously in coordination with sector actors targeting to boost the nations gain from untapped tourism industry. The primary data was collected from 501 foreign tourists in the study area.
In 2016, a new tagline land of origins was introduced by the ethiopian tourism organization eto, recently reflagged as tourism ethiopia, to revitalize the nations struggling tourism industry. Challenges and opportunities for sustainable tourism. Enhancing private sector and community engagement in tourism services in ethiopia 06 october 2009 jonathan mitchell and christopher coles with fenta manfro abate, mekonnen egziabihar, hans posthumus, afework johannes, peniel uliwa, seifu ali, daniel ademe, and mekonnen aragaw disclaimer. Towards a strategy for propoor tourism development prepared for the government of ethiopia by the world bank june 30, 2006 private sector development country department for ethiopia africa region document of the world bank. Ethiopias big plans to boost tourist numbers bbc news. Enhancing private sector and community engagement in tourism.
Looking into the future the views expressed are those of the author and do not necessarily reflect the views of unctad. Community participation and involvement in tourism. That is why the ministry of culture and tourism has placed considerable emphasis on developing and managing tourism in a competitive and sustainable way. In ethiopia, the development of modern tourism as an important economic sector can be traced back to the imperial regime. Ethiopia records biggest growth in world travel tourism wttc. Ministry of culture and tourism ethiopia wikipedia. Construction in ethiopia 3 standardisation standardisation in building is a process of creating various elements in building to a certain specification size and quality. Tourism industry in ethiopia tourism potential is immense, performance lagging behind. This was when the ethiopian tourist organization eto was founded in 1961.
Under the derg regime, almost all of the major industries were owned exclusively by the state. Government of the federal democratic republic of ethiopia. Since 2020 2 since 2019 28 since 2018 38 since 2017 54 since 2016 76. Page 6 above and beyond its economic advantages, tourism promotes better and reciprocal understanding and closer relations among peoples, thereby fostering a culture of peaceful coexistence and mutual respect. The government of ethiopia goe has prioritized tourism development in its. The history of tourism is one of the neglected themes in ethiopian history. How developed is the hospitality industry in ethiopia. Th e fi rst study conducted by kidanemariam 2015, argues that. Public disclosure authorized manufacturing services. Upper rift valley introduction the tourism industry in ethiopia could be legitimately described as one that is still in its infancy. Tourism is a sector that holds a bright promise for our country ethiopia. In ethiopia in general and in tigray, a regional state in northern ethiopia, in particular, tourism is always complained for not benefiting the host community of local destination areas mainly in rural areas. The views presented in this paper are those of the authors. Tour operators, hotels, cruise ships, and recreational activity providers can all make substantial differences by using environmentally sound management practices.
Wolaita sodo university abstractin ethiopia nature, culture and history merge to form a timeless appeal. Ethiopia becomes in the top list of international tourists. The case of lake tana region article pdf available november 2016 with 10,844 reads how we. Ethiopia hub for conference tourism safari rafting, and tour operation. Challenges and prospectus of ethiopian tourism industry. But visitor numbers to ethiopia are now growing by 10% each year, according to the ethiopian ministry of. The involvement of the tourism industry is essential for sustainable tourism to succeed. Esa is established due to the restructuring of quality and standards authority of ethiopia qsae which was established in 1998.